ROB CAMPBELL, known throughout the blogosphere as Smojoe, runs a number of popular blog properties and manages a team of social relevance producers. Rob’s unique knowledge is valuable to people who are trying to determine the best way to market their website’s natural media potential, and properly leverage the real stories that every business accrues. This is the age of earned media and the PAGEONE program manufactures relevance for clients using natural attractions and the latest in social media strategies.
An obsessive entrepreneur, with interests in renewable energy, motorcycles, and carpentry, DAVID SHEPHARD is an advocate for change and has acquired 15 years of account and marketing expertise in the design and advertising field through his boutique advertising agency—jib, working with some of North America’s top corporate and consumer brands. Although he cut his teeth in traditional advertising, he has an insatiable passion for digital and has spent the last two years developing a new modus operandi.